These past couple of days we have been working on Photoshop. We were told to find a figure of speech phrase that we were to make a Photoshop picture of that figure of speech. I chose Clear as mud and  did a font that would be clear and a muddy mud.

This is my Department Store Sale Design. I went With a red and black as a background to catch the eye. I used the white font to stand out and make a statement.

Color Hero

Paint Co.

Identity Standards

 

2013 Version

Introduction:

Graphic Designers have freedom to take an amount of creativity to our websites and logos. We as a company respects that and only wish to focus on a few guidelines so the company will have the identity that is as unique as we are. We want to impact people with our customer service and quality of our products.

Colors:

The Colors for our company is:

 Iron Gray – R: 64 G: 64 B: 64 HEX: 404040             

Radiant Red - R: 225 G: 0 B: 0 HEX: FF0000

Bright White  - R: 225 G: 225 B: 225 HEX: FFFFFF

Burgundy -   R: 127    G: 0   B: 0   HEX: 7F0000

Typography:

For Fonts we will use: Elephant, Cataneo BT, and Castellar.

Logos /Signatures:

Our logo will consist of the white background swirled with red and burgundy, with the grey signature letters swirled with the white.

            Appropriate Use of Logo:  Borders around the logos

 

                                                                        or

            Inappropriate Use of Logo:

Changing coloring or brightness

 

                                                                        or

Promotional Material:

                                                                                                           Envelopes

                                              Business Cards

                                                                       Stationary

Web Design/ Content:

As a company we need to reach as many people as possible so we will have a facebook page and also a webpage.   On our facebook page we will use the default settings except for our pictures and for that we will use our guidelines for our logo.

Conclusion:

As Color Hero is proud of our customer service and product we also understand the need for creativity and a company identity.