Color
Hero
Paint Co.
Identity
Standards
2013
Version
Introduction:
Graphic Designers have freedom to take an amount of
creativity to our websites and logos. We as a company respects that and only wish
to focus on a few guidelines so the company will have the identity that is as
unique as we are. We want to impact people with our customer service and
quality of our products.
Colors:
The Colors for our company is:
Iron Gray – R: 64 G: 64
B: 64 HEX: 404040
Radiant Red - R: 225 G: 0
B: 0 HEX: FF0000
Bright White - R: 225
G: 225 B: 225 HEX: FFFFFF
Burgundy - R: 127
G: 0 B: 0 HEX: 7F0000
Typography:
For Fonts we will use: Elephant, Cataneo
BT, and Castellar.
Logos
/Signatures:
Our logo will consist of the white background swirled with red
and burgundy, with the grey signature letters swirled with the white.
Appropriate
Use of Logo: Borders around the logos
or
Inappropriate
Use of Logo:
Changing coloring or brightness
or
Promotional
Material:
Envelopes
Business Cards
Stationary
Web
Design/ Content:
As a company we need to reach as many people as possible so
we will have a facebook page and also a webpage. On our facebook page we will use the default
settings except for our pictures and for that we will use our guidelines for
our logo.
Conclusion:
As Color Hero is proud of our customer service and product
we also understand the need for creativity and a company identity.
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